We have already been talking about the 3 pillars of online income. Digital (own) products, eCommerce and affiliate marketing. So first of all, what is affiliate marketing?
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make”
Ok, the idea is quite simple: you have to sell other people’s products and you get revenue share after every sale. But what is the most effective way of selling products?
Free Traffic with YouTube
The first idea is to use YouTube. You just have to create videos on a given topic and upload that to YouTube. Sometimes it is working fine but for most of the cases it is not. People present on YouTube are after free content. They do not care much about links concerning given videos. This form of “content marketing” is not going to make you a millionaire. Unfortunately, you have to pay for traffic.
Paid Traffic – Social Media Marketing
In 2017-2018, Facebook is the best way to go. You can target your niche specific audience with comparable ease. Facebook Ads Manager is an extremely powerful tool to do so. Your conversion rate will be much better – compared with YouTube advertising. Ok, you have to pay for this traffic, but your conversion rate will be better eventually. But how to use Facebook ads exactly?
LeadPages and Drip
First, you have to get the clients email addresses. The best strategy is to use email marketing. But you have to make sure that you are not salesy. So basically a good way to go is to combine content marketing with social media advertising. What does it mean? When you have the email address of the client, you have to send valuable FREE content in order to build trust. So the most important factor is to engage with your audience and built trust. If you have their trust, you can sell whatever you want (of course in your specific niche).
You have to send value emails first. Thats why most of the affiliate marketers fail: they want to make as many sails as possible. It is not going to work. Believe me.
There are two imprtant factors to consider. First, how to reate fancy pages to collect the clients email addresses? The best choice is to use LeadPages. You can design your own page in a very convenient manner. You can create a sails page if you want, where the client can pay for a given service, eBook or course. The leader marketers suggest taking the email addresses first, but it is up to you.
So this is a professional lead page. The client can download a freebie (eBook or course) in exchange for his/her email address. So this is how you can acquire the email adresses. What to do now? Of course, you can start your email marketing. As we have discussed earlier, you have to send value emails to engage with your audeince. You can use MailChimp or AWeber. But another solution is to use automated emails with Drip. Why is it advisable to do so? Because you can create your own sales funnel. You can decide the order of value/sales emails. You can set the date of delivery and you can track everything. If a given client do not open your emails, you can resend them.
So the big picture: you create a Facebook ad to drive targeted traffic to your lead page. No matter what you try to sell: bodybuilding related products, your own products or educational related courses. You can automate your advertisement as well as your email marketing.